Are you a real estate agent interested in growing your business and increasing your number of leads? If this is the case you have probably become familiar with Zillow Premier Agent – a popular, widely used internet advertising platform.
The Zillow Premier Agent is a useful tool for real estate agents who want to boost visibility and bring in more clients; nevertheless, the cost should be considered.
How much does Zillow Premier Agent cost, is it worth the investment?
I’ll explore the features, cost structure and benefits of this advertising platform.
Today, you’ll have a better understanding of Zillow Premier Agent whether it is a good fit for your marketing budget, and business needs.
How Much Does Zillow Premier Agent Cost?
The price of Zillow Premier Agent varies according to a variety of factors such as the area, level of competition, and the quantity of zip codes you want to target.
Nowadays, the price per lead ranges from $20 to $60 with an average price of roughly $45.
Zillow Premier Agent subscribers get access to a number of services and add-ons, such as enhanced listings and premium placement, in addition to the cost per lead, which can raise the entire cost of the service.
What is Zillow Premier Agent?
Real estate agents can connect with potential clients who are actively looking to buy or sell a home using the effective advertising platform known as Zillow Premier Agent.
It is made to assist agents in boosting their visibility and generating more leads which will ultimately lead to more sales.
It can help you expand your business by giving you the tools and resources you need to assist your efforts to turn active buyers and sellers into long term clients since it links agents with active buyers and sellers.
How Zillow Premier Agent Works
Simple rules govern how Zillow Premier Agent operates: if a potential client indicates that they are interested in buying or selling a property when they look for houses on Zillow, they might be prompted to connect with a Premier Agent.
Real estate agents that have registered for Zillow’s advertising program and have satisfied specific eligibility conditions are known as Premier Agents.
When a prospective client contacts a Premier Agent, the agent can begin getting to know them and working to assist them in buying or selling a property. Agents can take use of a variety of tools and features offered by Zillow Premier Agent, including enhanced listings, priority positioning in search results, and thorough analytics and insights.
Benefits of using Zillow Premier Agent
The capacity of Zillow Premier Agent to produce top notch leads is one of its main advantages.
Agents who use Zillow Premier Agent can take advantage of a sizable audience of potential homebuyers and sellers because Zillow is a popular real estate websites in the United States.
Additionally, the leads generated typically have a higher quality than leads generated through other advertising platforms because the platform is built to connect agents with clients who are actively looking to purchase or sell a home.
The fact that Zillow Premier Agent is quite customizable is another benefit.
Agents can select from a range of options to build a marketing plan that is specific to their requirements and objectives.
For instance, you might decide to spend money on enhanced listings to make your homes stand out in search results or choose premium placement to guarantee that your listings show up at the top of search results for your intended audience.
Zillow Premier Agent is an effective tool for real estate agents who want to raise their profile and produce more leads.
It is a great option for agents who are serious about expanding their clientele and boosting sales due to its wide range of features, tools, and lead generation capabilities.
Zillow Premier Agent Cost Structure
Depending on your budget and marketing objectives Zillow Premier Agent provides you a range of advertising options.
Actually, many variables such as your area, advertising budget, the particular features and add ons you decide to purchase affect the cost of using the platform.
The cost breakdown for Zillow Premier Agent is as follows:
Monthly Fees
Real estate agents that sign up for Zillow Premier Agent’s advertising program must pay a monthly fee subscription. This fee’s actual price varies and depending on your location, but it normally costs $20 to $60 each month.
Advertising Budget
In addition to the monthly subscription fee, you’re required by Zillow to set an advertising budget for your Zillow Premier Agent’s account.
This budget will help you determines how much to spend on advertising per month and can range from as little as $5 USD per day to as much as $500 USD or more per day which depends on your goals and budget.
Lead Cost
Zillow Premier Agent charges real estate agents for each lead they receive through its platform.
The cost per lead varies and depends on location, but typically ranges from $20 to $60 per lead.
Features and Add-ons
You can invest in a number of tools and add-ons from Zillow Premier Agent to further boost your visibility, produce more leads, and eventually expand their business.
Some of these options, like improved listings and premium placement, call for additional agent investment and may raise the overall cost of platform use.
While using Zillow Premier Agent can get expensive, many agents believe that the investment pays off in the long run.
Zillow Premier Agent may assist agents in expanding their businesses and boosting their sales by generating high quality leads and offering a variety of features and tools to help them better engage with potential clients.
Zillow Premier Agent is an important tool to take into consideration for agents who are serious about expanding their clientele, but the cost will ultimately rely on the agent’s budget, goals, and marketing plan.
Zillow Premier Agent pricing vs. other real estate advertising options
Agents have access to a number of platforms and tools for real estate advertising, each with its unique features and price point.
Although one of the most widely used platforms for real estate brokers to advertise is Zillow Premier Agent, there are other options as well.
Other real estate advertising options, including Realtor.com, Redfin and Homes.com also provide comparable services and features.
It is crucial to take into account aspects like lead quality, advertising reach, and total return on investment (ROI) when comparing the cost of Zillow Premier Agent to other advertising options.
However, they could not offer the same amount of exposure and lead production skills as Zillow Premier Agent, despite having lower upfront prices.
Your goals, budget, and marketing plan will determine whether you choose to use Zillow Premier Agent or another advertising platform. So it’s crucial to carefully consider the advantages and disadvantages of each choice before deciding.
Zillow Premier Agent Features and Add-Ons
The pricing of Zillow Premier Agent features and add-ons vary according on the tool or service in question. Among the most popular features and extensions offered by the platform include:
Enhanced Listings
Agents can differentiate themselves from the competition and draw more attention from potential customers by using the Enhanced listings to include additional pictures, videos, in-depth descriptions and virtual tours to their property listings.
For instance, depending on the geography and market competition, Enhanced listings often cost between $25 and $75 per month per listing
Premium Placement
Premium placement ensures that an agent’s listings are featured at the top of search results pages, increasing their visibility and exposure to potential clients.
Depending on the market and the level of competition, Premium placement can cost anywhere from $500 to $5,000 per month.
Buyer’s Agent Finder
This Buyer’s Agent Finder actually connects estate agents with prospective buyers who are actively looking for a home in their location.
This special Zillow tool assists agents to generate more leads and expand their customer base to boost revenue.
Team Management
The Team Management tool in Zillow Premier Agent allows estate agents to easily manage several team members and assign leads to different agents. This makes scaling and growing your business easy.
Zillow CRM
Zillow CRM which includes a specialized CRM system, a mobile app, and automatic lead distribution, is a customer relationship management platform that enables agents to manage their leads, track their progress, and contact with potential clients all in one location.
The cost of the subscription includes access to the Zillow Premier Agent CRM system; there is no extra charge. However, there are other add-ons available, ranging in price from $25 to $50 a month, such as the capacity to execute automated email campaigns or access additional reporting services.
Although some of these extras and features could cost you more money, they are still worthwhile.
Zillow Premier Agent can be an invaluable resource for any real estate agent looking to boost their exposure and create more leads by offering a variety of tools and services geared to help you better connect with potential clients and build your business.
Before investing in any Zillow Premier Agent features or add-ons, it’s critical for you to thoroughly examine your budget and the potential return on investment.
Even though these technologies have the potential to boost lead generation and sales, they can be costly and may not be the best option for all agents or markets.
Is Zillow Premier Agent Worth the Investment?
Real estate agents who are considering using Zillow Premier Agent to generate leads and grow their business need to carefully evaluate the potential benefits and costs.
While the cost of using the platform can add up quickly, many agents find that the benefits of increased visibility, high quality leads, a range of features and add-ons make it worth the expense.
Here are some key factors to consider when determining if Zillow Premier Agent is worth the investment:
Budget: Zillow Premier Agent features and add-ons can be expensive so it is important to carefully consider your budget and how much you can afford to spend each month.
Competition: Consider the level of competition in your local market and whether the additional visibility provided by Zillow Premier Agent is worth the investment.
Zillow Premier Agent operates in a highly competitive market, and success on the platform requires a strong marketing strategy, a commitment to providing excellent customer service, and a willingness to adapt to changes in the market.
If there are already a lot of agents advertising on Zillow, it may be more difficult to stand out and generate leads.
ROI: Estimate how many leads and sales you anticipate to receive as a result of using Zillow Premier Agent to determine the possible return on investment. This should be compared to the cost of the membership and any other features or add-ons that you intend to subscribe for.
Testimonials: Look for testimonials or case studies from other real estate agents who have used Zillow Premier Agent in your market. This can help you evaluate the effectiveness of the service and the potential return on investment.
Ultimately, the decision to use Zillow Premier Agent will depend on a number of factors, including your budget, competition, overall business goals, and marketing strategy before investing in the platform, and to compare the pricing and features of other real estate advertising options.
By carefully considering these factors and evaluating the potential costs and benefits, and by developing a strong marketing strategy that takes into account the unique needs and goals of your business, you can make an informed decision about whether Zillow Premier Agent is the right investment for your business.
How to Determine the Potential Return on Investment and How to Calculate It.
It can be difficult to estimate the possible return on investment (ROI) of hiring a Zillow Premier Agent because it varies on a number of variables, including geography, market, and the strategy and goals of the particular agent.
There are, however, a number of approaches to calculate your prospective ROI.
Comparing the expense of employing Zillow Premier Agent to the income produced from leads and sales made through the platform is one method of calculating ROI.
An agent would have a 900% return on investment if they invested $1,000 per month in Zillow Premier Agent and made $10,000 in sales and leads as a result of using the platform.
Calculating the cost per lead or cost per sale produced by the platform and contrasting it with other advertising options is another method for estimating ROI.
Creating a solid marketing plan, offering top-notch customer service, thoroughly examining your potential ROI, and always monitoring and responding to market changes are the keys to optimizing ROI on Zillow Premier Agent.
Examples of successful Zillow Premier Agent users and their experiences
Using Zillow Premier Agent to generate leads and expand their businesses has proven effective for many real estate brokers.
One illustration is Tara Moore, a real estate agent in Jacksonville, Florida, who attributes her success in closing over 100 sales and generating over 1,000 leads in a single year to the assistance of Zillow Premier Agent. She mentioned that the platform provided by Zillow Premier Agent makes it simple to handle leads and get in touch with clients, and that the leads produced by the platform are of a high caliber.
Another illustration is Seattle, Washington real estate agent Billy Ekofo, who used Zillow Premier Agent to improve his visibility and produce more leads. Ekofo said the platform’s features and add-ons, such as enhanced listings and premium placement have helped him stand out from the competition and produce more high-quality leads.
These success tales demonstrate how Zillow Premier Agent may support your business growth and goal-setting.
Alternatives to Zillow Premier Agent
When deciding which real estate advertising platform is best for you or your business, it is crucial to prioritize the costs and advantages of several platforms.
Examine possible alternatives for Zillow Premier Agent platform below:
1. Realtor.com
Similar to Zillow, Realtor is a well-known online platform utilized for buying and selling real estate.
It provides a range of advertising options, including enhanced listings and targeted advertising. While Zillow Premier Agent offers various advertising options, it can be more expensive than other platforms, such as Realtor or Redfin.
However, Zillow’s broader audience may provide greater exposure for your listings, while Realtor, being less expensive has a smaller audience and does not offer the same level of exposure.
2. Redfin
When it comes to online advertising services for real estate agents, Redfin is a viable option in addition to Zillow Premier Agent.
Redfin offers a range of advertising choices, including targeted advertising, featured agent positioning and improved listings which may be of interest to you if you’re looking for a brokerage that specializes in online advertising.
3. Homes.com
Offering a range of advertising options that include listing enhancements and targeted advertising, Homes has emerged as a prominent online platform for buying and selling real estate. It caters specifically to the needs of estate agents and is widely regarded as a popular choice in the industry. .
4. Facebook Ads
A potent strategy for generating leads in the real estate sector is Facebook advertisements. It allows you to retarget website visitors and previous customers as well as target particular audiences based on demographics and interests.
5. Google Ads
Reaching potential customers who are actively looking for real estate in your market with Google AdWords can be quite effective. You may retarget website visitors and previous clients using Google AdWords as a real estate agent in addition to targeting particular keywords and search phrases.
6. Referral Programs
Referral programs can help you build your business without spending a lot of money on advertising by generating leads. Create a referral scheme for previous customers or other real estate experts in your network.
Your particular business objectives and marketing budget will determine the ideal Zillow Premier Agent alternative for you.
You may choose the best marketing plan to support the expansion of your real estate firm by taking into account a range of alternatives and weighing their possible advantages and disadvantages.
FAQs
How many Zillow premier agents are there?
As of September 2021 – there were over 100,000 Premier Agents registered on Zillow’s platform according to its website.
How much does Zillow charge for leads?
Zillow doesn’t have a specific, flat rate for all leads or a recurring monthly price. The cost per lead might range from $20 to $60, and estimating your costs is difficult.
The median house price in your zip code serves as the basis for Zillow’s pricing. You’ll pay more for your leads if you sell in a pricey area. The quantity of agents in your market and your advertising budget are also taken into consideration.
Depending on your market, your commissions from home sales, and the number of other agents you’re up against in competition, you’ll need to decide whether the cost of a Zillow lead is worthwhile to you.
Is Zillow premier agent free?
Zillow Premier Agent is not free because you’ll pay monthly subscription fee to receive part of the advertising share in specific ZIP codes and to advertise on Zillow.
Is Zillow Premier Agent app free?
The Premier Agent App is a powerful free tool that helps you manage your leads in one place from your desktop or mobile device.
What is the difference between Zillow and Zillow Premier Agent?
Zillow Premier Agent is a platform that help real estate agents to advertise on Zillow. You’ll to pay a monthly fee to receive part of the advertising share in specific ZIP codes. This will enable Zillow to advertise your information across the Zillow Group portfolio which includes Zillow, StreetEasy and Trulia.
Can I cancel my Zillow Premier Agent contract?
As a Premier Agent with a current contract, you may terminate your agreement at any time prior to the end of your current term with the payment of an early termination charge. This is equivalent to twice the monthly minimum spend outlined in your contract.
If you want to stop using Premier Agent Advertising get in touch with your real estate consultant.
What is the most critical feature of the Zillow Premier Agent app?
These include: MLS Status which before you connect, you’ll be able to view the latest MLS status alongside the connection details.
Conclusion
Zillow Premier Agent is a popular online advertising option for real estate agents looking to generate more leads and increase sales.
While it offers a variety of features and add-ons to help agents enhance their listings and improve their visibility, it is important to carefully consider the cost versus benefit of using the service.
It may also be helpful to explore alternative real estate advertising options to determine which one is the best fit for your business needs and marketing budget.
It is up to each individual agent to weigh the pros and cons of Zillow Premier Agent and determine if it is worth the investment.
As with any marketing strategy, it is important to track your results and adjust your approach as needed to maximize your return on investment.
Useful Resources:
Here are some useful sources of information on correcting inaccuracies in Zillow listings:
Zillow Help Center (link)
Zillow Blog (link)
Zillow’s “Report a Problem” tool (link)
Zillow’s “Claim Your Home” page (link)
Zillow’s “Contact Us” page (link)
Zillow Corporate Website (link)